Rum should be enjoyed

Rum needs to be genuine

Filtering out impurities makes a better rum

If you can’t drink something without mixers, you shouldn’t drink it

Good quality spirits shouldn’t be overly expensive

Rum is a spirit, not a liqueur. >42% only

If you can’t drink it without ice, don’t drink it

Adding flavours or additives to rum is wrong and unnecessary

Mixing other people’s rums into your own bottle is not ‘making rum’

The future of rum is Africa

You should drink rum how you want

Rum should not taste sweet or sickly

At the heart of Defiant lives a philosophy... 'If you want something to change, you have to do it yourself..'